About Us & Our Philosophies

Hormone Therapy of Citrus County is dedicated to offering the most up to date and the highest quality of Bioidentical Hormone Replacement to both women and men.

We specialize in the management of Perimenopause/Menopause in women and Andropause in men. Dr. Cross strongly believes that the most optimal way to receive information on Bioidentical Hormone Replacement, is with a personal, one on one consultation with the physician. This in depth discussion will last approximately 45 minutes to an hour and will include a slide presentation given by Dr. Cross.

The following topics will be reviewed: The basics of Bioidentical Hormone Replacement, and the differences between Bioidentical and Synthetic Hormones. The benefits of Testosterone Replacement in women and men will be emphasized, including the latest research on Breast Cancer, Prostate Cancer, Cardiovascular Disease, Alzheimer’s Disease, and Osteoporosis.

A comparison of hormone delivery methods will be made and the multiple benefits of subcutaneous hormone pellet therapy will be discussed. Dosing is individualized to the patient and is based on medical history and symptoms, a baseline hormonal profile, and weight. Hormone pellets are obtained from a 503B compounding pharmacy, the highest designation of quality that a compounding pharmacy may receive.

Gerilyn E. Cross, M.D., F.A.C.O.G.

Medical Director

Dr. Cross graduated from Georgetown University School of Medicine in 1981.  She completed her residency in Obstetrics and Gynecology at Naval Hospital San Diego in 1986 and received her board certification in Obstetrics and Gynecology in 1988, becoming a Fellow in the American College of Obstetrics and Gynecology in 1989.  Dr. Cross retired from the Navy in 1989 and joined Scripps Clinic in San Diego in 1989.  She has delivered approximately 7,000 babies and cared for mostly high risk pregnancies.  Dr. Cross introduced the practice of Bioidentical Hormone Replacement to Scripps Clinic in 1996, most recently spearheading the use of hormone pellet therapy.  She was also on the teaching staff for the Minimally Invasive Surgery Fellowship.  Dr. Cross retired from Scripps Clinic in 12/2017 and relocated to Citrus County to be with family.  She is the Medical Director for Hormone Therapy of Citrus County and has also served as the Medical Director of Hormone Therapy Centers of America in Dallas, Texas.  Dr. Cross continues to teach physicians across the country about Bioidentical Hormone Replacement.

Mr. James Simpson

Chief Executive Officer

Mr. James Simpson majored in business administration at the University of Phoenix in San Diego.  He rapidly advanced as an expert in business management, has owned or been responsible for the management and success of multiple businesses throughout San Diego County, Orange County, and Mexico.  Mr. Simpson was also very active as a Hospice volunteer, where he first began to excel as a patient advocate.  Mr. Simpson is presently the C.E.O. of Hormone Therapy of Citrus County.

Mr. Simpson and Dr. Cross have been married for 3 years and have 3 sons and 1 daughter.  They enjoy traveling and growing tropical plants.

Schedule Your Consultation!

Dr. Cross strongly believes that the most optimal way to receive information is with a personal, one on one consultation with the physician. Schedule your consultation to see if you could benefit from BHRT.